What Would Buddy Do?
When ad targeting works…and that’s about it
Posted on October 24th, 2008 at 6:16 pm by Cheesesteak Hoagie

weatherreport.jpg

Snoozer of a news day w/r/t the Birds, though we can’t really disagree with that in the larger context of the Phightins. Apart from Reggie Brown’s lingering health issues (yawn) and the Shawn Andrews surgery, all we got out of today’s Andy Reid presser was that the Atlanta Falcons are a good young football team with explosive players on offense, defense and special teams.

About all I got for you at this hour is the comforting knowledge that Bud Light is targeting creative based on searches at weather.com. What else to explain this gorgeous ad shown to me when viewing their site from a New York IP address?  Also, nothing says “Drink more domestic light beer” quite like three (3) exclamation points.  They only use two (2) exclamation points and I’m reaching for a Miller Lite. 

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