What Would Buddy Do?
To include on list of Eagles employees who didn’t think they’d make the playoffs: the marketing department
Posted on January 7th, 2009 at 11:19 am by Cheesesteak Hoagie

So about a week and a half after the Eagles make the playoffs, the Birds’ marketing department — usually a pretty slick bunch — finally went to market with a playoff marketing campaign.

While previous years’ efforts have had the benefit of early playoff qualification (and even home-field advantage), this one didn’t really come together until the eleventh hour, so we can forgive the ensuing fire drill regarding merch and messaging.  In a prudent move, they just went with the “Green” theme they’d been pushing all season, which is perfectly acceptable, if unremarkable.  We like the appeal to the die-hard fan attributes that it implies, and it sure doesn’t hurt that it also conjures up the environmentalism angle as well (at least indirectly).  The font and visual identity is/ was pretty boring, though, and it generally doesn’t have a ton of freshness or depth.

It’s worth noting that we never liked that “One” campaign that they did in 2004 (and recycled in 2006).  The grainy Courier font in black and white looked extremely amateurish; like what some jackass hack would assemble as the header for his blog (staring at ground, shifting awkwardly).  Mostly it looked like they didn’t feel like paying an agency to do some professional work for them and figured their internal folks could handle it.

Anyhoo, here’s what the gear looks like;  long sleeve, 24.99, ships today.


They also put the Pro Bowl jerseys on sale, and I have to say that I definitely dig on the 70s NASL-style font for the numbers.  Very classy.  At least as classy as a garish Pro Bowl jersey can be.


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