What Would Buddy Do?
I guess $100 million doesn’t buy a wireless router
Posted on May 20th, 2008 at 4:28 pm by Cheesesteak Hoagie

on facebook throwing sheep

And here I thought I’d have nothing to post about all week, save for additional copy-edits on philadelphiaeagles.com. Au contraire! The Birds have gifted us with a Donovan McNabb photo shoot/ caption contest!  Or, more succinctly, “a photo shoot for Getty Images which gives fans a behind-the-scenes look into the quarterback’s life on and off the field through the eyes of photographer Al Bello.”

Oh, this is rich.  Donovan chillin at home, showing us what it’s like to have a photo shoot.  And to check your facebook profile.  Donovan is actually throwing sheep at Brian Westbrook at this exact moment.  Also, what the hell is that wire doing plugged into his laptop?  Does he need $29.95 for a shiny new Linksys router? 

(Please don’t forget to tip your waitress; more photos after the jump.)

(Read the rest of this story.)

Posted in Marketing Dept., PR, Dunavin | 7 Comments 

Flattery, obsequiousness among Booker’s strengths
Posted on May 19th, 2008 at 3:50 pm by Cheesesteak Hoagie

I’m going to try not to make a habit of copy-editing the Birds’ official site, but there was a line in Bob Kent’s piece today on Lorenzo Booker that was just too good to pass up.

In re: how Booker will fit into the Eagles offense, Kent writes,

Coaches believe Booker, a third-round pick of the Dolphins in the 2007, can step in immediately and compliment [emphasis added] Pro Bowl running back Brian Westbrook. Like Westbrook, Booker figures to line up all over the formation and be a threat in both the run game and the pass game.

“The offense and the team is exciting itself, but being able to work with a guy like Brian is priceless. That was one of the things that excited me, just being able to see his style of play and the success that he’s had in this offense,” Booker said. “You can’t help but be excited because that’s what you do. You know that you’re not coming into a situation hoping they use you right, hoping they understand what your strengths are.”

(Read the rest of this story.)

Posted in Marketing Dept., Spadaro, PR | No Comments 

Reggie Brown needs to quit the sissy-talk and embrace the natives
Posted on April 21st, 2008 at 12:05 pm by Cheesesteak Hoagie

regbrown1.jpg
So I’m thinking that the Reggie Brown too-cool-for-school act is getting a little old. For those of us who pay attention to these things (where “these things” = “making character assessments of people we’ve never met”), the Reggie Brown smirk — manifest in his look-away-from-the-camera-and-laugh-everything-off style in interviews — has always worried me a bit. I had always hoped it was just quiet, cool confidence, and that this guy was cocky because he was such a ridiculous baller. But now that it’s clear that he’s a competent, but not ridiculous, baller, it might just be that he’s kind of a jerk.

Or, even worse, it might be that he’s actually scared and insecure.

This quote from last week doesn’t sit well with me:

Still, when asked about the excitement that comes with the opener being at home, Eagles wide receiver Reggie Brown admitted he wouldn’t mind working out some of the kinks on the road before giving the fans their first taste of the team.

“I don’t know,” Brown said jokingly. “Maybe it’s good to play away for the first game, but it will be exciting. At least we don’t have to travel. The crowd gets to come and watch the game, so it will be fun.”

Right, so the non-haters will try to tell me that he was only kidding (hence the “jokingly” from the author), but, um, we don’t kid unless there’s a kernel of truth there, right? (Read the rest of this story.)

Posted in Reggie Brown, Marketing Dept., PR | No Comments 

Mike Patterson gets caught smoking doobie; Reid kids snicker, “Weed is for sissies.”
Posted on February 23rd, 2008 at 12:33 pm by Cheesesteak Hoagie

this lady is his connect in the Illadelph

Well I guess I’ll have to abandon my “Isn’t it ironic how Andy Reid’s kids are in trouble with the law, but none of the Eagles’ players ever get arrested (unlike the rest of the league).” Congratulations, Mike Patterson! You’ve gotten the Birds on Turd Watch for the first time ever, and have totally killed my spin on the Reid kids.

Still, all things considered, this isn’t the worst thing that’s ever happened.  No guns, no strippers, no fisticuffs.  Just a kid from California getting caught with low-level drugs in his car.  Patterson’s a west-coast kid; he probably didn’t even know it was illegal in Pennsylvania.  (We shall not comment on the potential DWB scenario here.)
(Read the rest of this story.)

Posted in Mike Patterson, Reid Kids, PR | 40 Comments 

Even Central Ministry of Information and Education wants Dunavin to keep quiet this offseason
Posted on January 17th, 2008 at 3:55 pm by Cheesesteak Hoagie

Spuds at the podiumI guess I’m not the only one who wants to be sure that Donovan McNabb keeps his blog posts/ invitations to hullaballoo(s) to a minimum this offseason — even Official Corporate PR Blathermonkey Dave Spadaro is begging for calm and quiet.

In a rather fluffy and otherwise fresh-content-free post on the Birds site yesterday, Spuds had the following to say in re: Dunavin:

Having a great mental off-season is just as important as having a great physical off-season for McNabb. My advice to him — not that he’s asking — is to lay low and work hard and enjoy the injury-free months. We’ve already seen, as evidenced by his most recent blog entry, that every word McNabb utters is going to be front-page news. McNabb should just enjoy the tranquility and the good health and have himself a drama-free off-season.
(Read the rest of this story.)

Posted in Spadaro, PR, Dunavin | 1 Comment 

McNabb displays levels of passive aggressiveness typically only encountered in the Pacific Northwest
Posted on January 9th, 2008 at 4:14 pm by Cheesesteak Hoagie

bark on this dunavinIn a sense, I’m shocked it took this long for someone in the McNabb camp to commit a PR faux pas. I mean, it’d been a whole week since the season ended; the employees of WIP need to eat too! 

To recap in case you haven’t been following closely (and it’s easiest to just review the excellent summary that Derek posted on Iggles Blog): two weeks before the regular season ended, a blathermonkey asked Dunavin if he thought that the Eagles needed to add more players in the offseason. Dunavin went to great lengths to give a very PC answer: that the Eagles needed to add playmakers in all phases of the game.

In response to follow-up questions, he did NOT say that he needed a wide receiver (and even chided the blathermonkey who asked the question for trying to draw him into a trap — yes, this is actually the state of things if you’re Dunavin: you have a jokey relationship with the jackals who are trying to goad you into a headline-worthy quote). He just said that the Eagles could be better if they had a couple more playmakers. Uh huh.

This sentiment was relayed to Andy Reid in a separate press conference, and Andy Reid scolded Dunavin for indirectly insulting his teammates. This was a little silly in itself (since Dunavin didn’t really say anything too crazy), but whatever. You’d think that this wasn’t such a big deal.

You’d think. (Read the rest of this story.)

Posted in Blogs, PR, Andy Reid, Blathermonkeys, Dunavin | 8 Comments 

Please, please, please nothing about Pam Oliver for the rest of the week
Posted on December 17th, 2007 at 8:50 pm by Cheesesteak Hoagie

great just greatYou’d think we’d all be able to continue to bask in the glow of a GLORIOUS VICTORY AGAINST THE HATED COWBOYS.

It’d be nice, wouldn’t it.

Instead, we’re going to get a couple more days (at least) of he-said-she-said in re: whether or not Donovan McNabb told Pam Oliver that he thinks that he’s getting shipped out of town. Oliver’s response to McNabb’s post-game denial:

“My only professional regret is: Why on Earth did I bend over backwards to make it less impactful?,” she said. “And then wake up to … to someone throwing you under bus like that.”

“All I can tell you is I stand by it 100 percent,” she later added. “It’s on-my-mother’s-grave accurate. That’s the bottom line.”

YAWN.

While the blathermonkeys will insist that it’s newsworthy to discuss whether Donovan or Pam is lying, we’ll ignore Brian Westbrook’s impending Pro Bowl nomination and a charming little vengeance game this weekend against the Saints. Yet another week of all Dunavin, all the time.

Does this really still sell papers?  Really?

(Read the rest of this story.)

Posted in PR, Negadelphia, Dunavin | 8 Comments 

The web staff was working overtime last night
Posted on December 17th, 2007 at 1:02 pm by Cheesesteak Hoagie

look at that fellow up there
Looks like somebody from PhiladelphiaEagles.com was working late last night!

Careful readers may have noticed a fresh image of Donovan McNabb celebrating the Reggie Brown TD inserted into the page-top header. Hmmm.

Note that Dunavin made a big point of saying that he was not trying to mock a certain former teammate with this celebration, but was instead “thanking the Man upstairs.”

Got it.

(Also, nice work from the web site staff sucking up to Dunavin.)

Posted in Marketing Dept., Spadaro, PR, Administrivia, Dunavin | 1 Comment 

Banner supports Coach and QB in carefully orchestrated PR move
Posted on December 7th, 2007 at 11:46 am by Cheesesteak Hoagie

el presidente esta aquiWell we certainly will never accuse the Eagles of being dolts when it comes to corporate communication and PR.

Joe Banner appeared on Howard Eskin’s show yesterday afternoon on WIP to answer questions about the Eagles’ failures this year and prospects for the 2008 season. Banner clearly stated that both Andy Reid and Donovan McNabb will be back with the Birds next year.

While some of the more conspiracy-minded blathermonkeys are attempting to suggest that this was all some sort of double-reverse designed to pump up McNabb’s trade value (umm, really?), it’s tough not to take Banner at his word. For a guy who chooses his words so carefully (and who was so tight-lipped about other issues during the interview) to purposely mislead Birds’ fans just doesn’t seems likely.

Of course, we can’t help but speculate about what prompted Banner to speak on WIP yesterday afternoon.
(Read the rest of this story.)

Posted in Joe Banner, PR, Andy Reid, Dunavin | No Comments 

After eight years of effort, blathermonkeys succeed in pissing off coach
Posted on December 4th, 2007 at 6:57 pm by Cheesesteak Hoagie

open your ears
A moment of the sublime from the blathermonkeys this morning.

After months/ years of baiting Andy Reid in person and in the papers, the locals got a rise out of him yesterday (which I mentioned in my Nerdbird game review). Not a big rise, mind you, but he did get a little pissy. Which is, in the grand scheme of things, pretty understandable, given that (a) his team is going to finish with a losing record, (b) his franchise QB might be damaged goods (forever), and (c) he and his family have been publicly humiliated and torn apart by his two sons’ drug problems.  Oh, and also he has to deal with these jackals in these charming little sessions four times a week.

(Read the rest of this story.)

Posted in PR, Andy Reid, Blathermonkeys | 1 Comment 



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